Grow Your Dental Clinic Online
In today’s digital-first world, a strong online presence is no longer optional for dental clinics — it’s essential. This is the story of how one dental clinic went from struggling to attract patients online to tripling their appointments within three months. The secret? Local SEO.
While this case is based on a scenario we implement at Adept Digitals, the strategy is 100% actionable and tailored for real-world results.
How
The Challenge: Great Service, But No Digital Visibility
Dr. Ahuja Dental Care (fictional name) had been serving their community for over a decade. Patients loved their care, but new appointments were slowly declining.
Here were their main challenges:
- Outdated website that wasn’t mobile-friendly
- Low Google visibility in local search resultsmobile-friendly
- Almost no online reviews
- No Google My Business (GMB) optimization
Facing Similar Challenges? Let’s Discuss Solutions!
Strategy
The Strategy: Smart, Local, and Focused
We started with a simple goal: Get Dr. Ahuja Dental Care visible to people searching nearby.
Here’s what we implemented step-by-step:
Google My Business Optimization
Claimed and verified their GMB profile
Added accurate location, hours, services, and images
Enabled appointment booking via GMB
Posted weekly updates and offers
Local Keyword Targeting
Identified key terms like "best dentist in [city]", "teeth whitening clinic [area]"
Updated website content and meta titles with local intent
Added location-specific landing pages
Review Management
Encouraged happy patients to leave Google reviews via SMS
Responded to all reviews (positive and negative) within 24 hours
Local Backlink Building
Got listed in local directories
Partnered with nearby businesses for cross-promotion
Shared guest posts on local health blogs
Google My Business Optimization
- Claimed and verified their GMB profile
- Added accurate location, hours, services, and images
- Enabled appointment booking via GMB
- Posted weekly updates and offers
Local Keyword Targeting
- Identified key terms like "best dentist in [city]", "teeth whitening clinic [area]"
- Updated website content and meta titles with local intent
- Added location-specific landing pages
Review Management
- Encouraged happy patients to leave Google reviews via SMS
- Responded to all reviews (positive and negative) within 24 hours
Local Backlink Building
- Got listed in local directories
- Partnered with nearby businesses for cross-promotion
- Shared guest posts on local health blogs
Results
The Results: From Invisible to Fully Booked
In just 90 days, the clinic saw major improvements:
What We Achieved
Ranked on Google’s Local 3-Pack for multiple keywords
2.5x more calls directly from their GMB listing
3x increase in walk-in and appointment bookings
80% of new patients said they found the clinic via Google Maps
Tools
Tools That Made It Happen
Here are the tools that supported this local SEO transformation:
SEMRush
Keyword research & local ranking analysis
Google My Business
Managing and optimizing the online profile
Google Maps
Keyword research & local ranking analysis
Whitespark
Local citation building & listings
Canva
Designing local offer posts & creatives
partners
Trusted by Happy Clients Worldwide
Review
Clients' Testimonials
Ready
Ready to Boost Your Dental Clinic's Online Presence?
If you run a clinic and want results like this, we can help.
Explore our SEO Services for Dental Clinics — or Book a Free Strategy Call.
